This weekend I did a fundraiser / benefit for a cancer survivor at Santa Margarita Ranch, pro bono, in exchange for the opportunity to meet some new people and introduce my business. I pulled out the stops! I brought my DJ system, uplights and the photo booth! The coordinators were impressed and grateful.
Once everything was set up, I needed to finds a place for my marketing materials that would be visible, yet not distracting away from the cause. So I made a simple table layout with a black tablecloth and a banner backdrop. I even put an up light behind it to give it a unique glow. It was PERFECT! Not too distracting, yet clean, simple and highly attractive. So, my advice to anyone wanting to promote their business at these type of events, just follow these steps:
1) Keep the "cause" in mind when choosing a location for marketing materials.
2) Bring your own table (4ft. or smaller) with simple black cloth.
3) Make sure all marketing materials are laid out clean and symmetrical. Be sure to check on them periodically to restock or to straighten up.
4) If you have a banner, keep it 6ft. long or less. Anything bigger would be too distracting. Also, be sure to bring your own rigging to hang it from. This will insure you don't cause damage to the premises and shows you are a true professional.
That's it!! Keep it simple my friends.
Please like and share if this helped out with your business.